

The Kind of Founder I Do My Best Work With (And Why It Always Comes Down to One Thing)
I've taken on poor-fit clients before. I've also done some of the best work of my career. The difference between those two outcomes isn't audience size or business stage — it's one specific quality the founder brings. Here's what it is, and why I screen for it.
5 min read


Why Your Launch Emails Aren't Converting: Automation Mistakes to Check First
Before you blame your copy or your offer, there's a less obvious culprit behind underperforming launch emails. Here are the 4 places to check first.
5 min read






