

Who am I to teach this?
Who am I to teach this? If imposter syndrome is getting loud as your online course launch gets closer, you’re in good company. Pull up a chair.
4 min read


The Kind of Founder I Do My Best Work With (And Why It Always Comes Down to One Thing)
I've taken on poor-fit clients before. I've also done some of the best work of my career. The difference between those two outcomes isn't audience size or business stage — it's one specific quality the founder brings. Here's what it is, and why I screen for it.
5 min read


Why Your Launch Emails Aren't Converting: Automation Mistakes to Check First
Before you blame your copy or your offer, there's a less obvious culprit behind underperforming launch emails. Here are the 4 places to check first.
5 min read


Launch Strategist or Execution Lead: Which Kind of Launch Support Do You Actually Need?
Hiring the wrong kind of launch support is one of the most common (and expensive) mistakes I see therapists make when moving from a 1:1 caseload to a scalable program. Here's how to tell whether you need a launch strategist, an execution team, or both.
4 min read


Behind the Scenes of a Course Launch: What 31–62 Tasks Actually Look Like
"Doors are open!" is the easy part. Here's what's happening behind every smooth course launch.
4 min read






